How to Use Facebook Ads for Real Estate
Real estate agents have many advantages over Facebook advertising. Their targeting capabilities are much more precise than other social media platforms.
Facebook Ads can not only find your audience through behavioral and demographic targeting, but also low cost.
However, many agents are still not included in this trend. So, those who want to take risks will gain a competitive advantage over other realtors.
But, like all marketing plans, you must have a strategy. Here’s how you should use Facebook ads for real estate.
“Possibility to Move”
Supported by behavioral data, Facebook now has the category of “Possible Move” people.
This data comes from online and offline research. This is also generated through platform-related partners.
People who have visited a real estate site recently will appear in this category. Those who have posted about the first home purchase will be included as well.
From there, you can even segment your audience even further. You can narrow it down by age, household income, and geography.
Facebook strategically adds an account that matches the “Possible to Move” category. This means you are not wasting dollars on advertising for people who have not been interested in moving. How to Use Facebook Ads for Real Estate
Let’s say you’re in the West with a farm for sale and want to contact interested buyers. You can specifically target those who have searched for farms in the area.
Do not Just Use Facebook Ads for Real Estate Buyers
Direct your ads to mortgage brokers as well.
Why? How to Use Facebook Ads for Real Estate
Because targeting a mortgage broker means you increase your referral chances.
Facebook also allows you to narrow down the target with a job title. Simply enter the ‘mortgage broker’ into the ad search engine, and voila! You will reach new audiences.
You do not want to spend a lot of money on people who are not interested in buying or selling. But reaching a certain audience can really improve your reputation.
You may also consider advertising with those who have the following job titles: processor advisers, closer, and refinance.
Coordinate with Traditional Efforts
Since you are targeting a certain area, you should implement traditional strategies in these places as well.
Of course, many who go through the mail directly thrown into the trash. But, traditional marketing can be much more effective when combined with digital business.
There is no doubt that consumers need a lot of opinions before making a purchase. That means they need to create some kind of impressions with your company.
So, if you spend money on Facebook advertising, you also have to coordinate around your standard tactics. Send your postcards and other direct mail ads to tenants in the same area code.
It is ideal to start your Facebook business right before you submit your direct mail. Then keep those ads running for a while later to maximize your exposure.