Discover Ways through Which you can Build an Online Brand without a Website
It is believed that over 200 million websites exist today. Can you imagine for a second how it would be like if everyone in the world had a website? It needs no mentioning having this site today plays an integral role in building your personal and business brand on the internet. It is through a website that your customers get to have a feel of what you have in store for them. Unfortunately, having a website may be a costly affair especially when you want to create a lasting impression on your customers.
No doubt when you have a professionally done website you will be able to customize it for personal and business branding. You will probably argue you can set up this site for free using templates such as WordPress. Today’s digital generation expects nothing short of a professional, user-friendly and attractive website, which is not what you get with the free web development tools. Here is a guide to get you started on online branding even when you don’t have a website.
While social media networks were created for photo sharing, socializing, et al., there has been a huge paradigm shift within the past few years. Rest assured the secret to your online branding efforts lies in social media networks. First and foremost, social media has the key to either make or break your business and career today. There are many social media platforms today from Twitter and Facebook to Pinterest, LinkedIn, Snapchat and Instagram to mention but a few. Each of these platforms has its pros and cons depending on your choice and goals. First and foremost you need to identify your online branding goals. Your goals could be starting to sell your products, starting a business in the future, or simply attracting a potential employer.
The second way through which you can brand yourself online without a website is through Youtube. If you didn’t know by now, youtube is owned by Google, the largest search engine used in the world today. It is believed that over 80 percent of online targeted traffic comes from Youtube, so you might want to leverage on that and start publishing content on this site.
You can discover more ways to brand yourself online when you don’t have a website; but if you are still not sure, you can always work with a marketing/branding agency. Luckily, there are several agencies out there that can help you create the perfect brand online.